Adware, also known as ad-supported software, is a form of malware that shows advertisements on your computer's display. Adware is frequently distributed as a browser add-on and generates money for its creators by automatically generating advertising messages within a web browser. Do you want to know more about this topic? Then read our mega guide and learn everything there is to know.

Ben Grindlow

Ben Grindlow is the founder of ProXPN, a company that provides reviews about VPN products and services. Ben's interest in cybersecurity and privacy led him to start ProXPN, which has become one of the most well-respected VPN providers in the world. Ben is passionate about his work, and he is constantly exploring new ways to improve ProXPN's in-depth guides.

Last updated: 16:16PM 6/30/2022

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The Internet is a rich source of information, entertainment, and applications that can be of benefit to you; nevertheless, it also poses risks to your personal privacy and safety. You can run across an increasing number of different kinds of harmful software if you browse the Internet in today's day and age. One of them is adware, which may be easily identified by the intrusive advertisements and unpleasant pop-up windows that continue to appear no matter how many times you try to shut them.

Adware is particularly bothersome, but it also has the potential to eventually cause difficulties for your device and compromise the privacy of the information you save on it.

Because of this, we're going to tell you all there is to know about adware in this article: not only what it is and how it gets on your device, but also how to get rid of it and how, among other things, a virtual private network may help you prevent it in the future.

What exactly is adware?

The phrase “ad-supporting software” is where the name “adware” comes from. The program will ensure that you are shown with intrusive advertising on your phone or in your web browser, that your searches will be diverted to websites that advertise, and that your personal data will be gathered. The display of the advertisements, which sometimes take the form of obnoxious pop-up windows, makes surfing virtually difficult.

Adware screen with advertisements

Adware is sometimes referred to as the less dangerous forerunner of potentially unwanted programs (PUP) (potentially unwanted program). Around the year 1995, adware was first introduced, and because it was developed by actual businesses, it was first accepted as a legitimate software application.

  • On the other hand, the software was spread in every conceivable form and was installed by other businesses in an unregulated fashion. After more than 10 years since the invention of adware, its utilization was tightly regulated, and violators were subject to penalties.

Adware is still used today and is even becoming more widespread as a result of the fact that it can now be installed on mobile devices running iOS and Android. The tactics are more forceful, and the effects are frequently more destructive as a result.

How does adware work?

There are several entry points for adware into your system, including the following:

  • Through the process of downloading free software, which is also known as freeware or shareware. Advertisers will pay the developers to include adware in their software bundles in exchange for exposure to their products.
  • Through the downloading of legal software, which contains it in a covert location.
  • by downloading a different piece of software than what was intended since the name was too similar to the real thing.
  • By going to websites that are not to be trusted, which may conceal adware within a link or an advertisement, or by infecting your device through a security weakness in the browser.

The developers of adware have as their primary objective the covert infection of your device while you are unaware of its presence. In the next sections of this post, you will learn how to safeguard your device and eliminate adware from your computer. To begin, it is beneficial to have the knowledge of how to determine whether or not your personal computer, tablet, or smartphone has been infected with adware:

  • There are now a significant number of advertisements in locations where there were none in the past.
  • When you try to close some advertisements, you are immediately sent to questionable websites. Other advertisements cannot be stopped at all.
  • Your Internet browser's homepage has been modified without your involvement in the process at any point.
  • Your web browser has unexpectedly been updated with brand new toolbars, plug-ins, and extensions.
  • Your web browser is extremely sluggish and frequently freezes.
  • Your device currently has unwanted applications installed on it.
  • Websites are not shown properly, or the links on websites take you to places that are not what you would expect.
  • Because more advertising are loaded on your device than usual, it consumes more data than it normally would.

Is adware dangerous?

Adware and malware are two terms that are frequently used interchangeably. Malware is an umbrella word that refers to any and all software that has the intention of interrupting or (partially) gaining control of computer systems, presenting adverts that are not requested, and serving as spyware. Spyware is software that monitors your computer and steals confidential information such as passwords, internet history, and file names. Adware is technically classified as a kind of malware; nevertheless, the term “malware” more generally refers to software designed with the intention of causing harm.

When it comes to adware, this is not always the case. The vast majority of malicious software (malware) is created by cybercriminals with the intention of stealing either your private information or your money.

Adware is another method of generating revenue, however it does not directly compromise your system or the data on it. As a result, adware is almost always safe to use but can be quite unpleasant. This is due to the fact that you are continuously disturbed with advertisements and unusual websites, which makes navigating the internet more difficult and slower overall. On the other hand, it may result in more severe issues in the long term.

For instance, adware is comparable to spyware in that it monitors your online actions and then resells this information to third parties. Your information is not only sold to marketers who want to display targeted advertisements but also to cybercriminals who want to steal your identity.

In the long term, this will raise the likelihood of you falling victim to hacking and phishing attempts. In addition to this, adware will push you to sketchy websites that may infect your device with malicious software or viruses.

There are many distinct varieties of adware

  • Display advertisements within the app or program that it is a component of. These advertisements can be removed if the software is uninstalled or if a paid upgrade is purchased and installed.
  • Advertisements are displayed while new software is being set up on your computer.
  • Your device now has the adware that was loaded. This form is likewise eligible for inclusion in the category of browser hijackers. Your browser's settings and start page are altered without your knowledge, and you are shown with advertisements at regular intervals as you surf.

There is built-in security on many types of computers and phones. Because of these differences, the kinds of attacks and forms of adware that can exist on each operating system are likewise unique to that particular platform.

Malware on a Macintosh

In the past, those who used Macs were hardly ever harmed by adware. The built-in anti-malware system known as XProtect was able to detect and remove unwanted files, although Windows users were the primary focus of the attack. However, over the course of the past several years, more and more adware that is tailored exclusively for Mac has been produced.

Most of the time, the adware is cloaked within another piece of software. This does show up in the agreement during the installation process so that the developers may demonstrate that they are not engaging in any activity that is unlawful. After all, it was stipulated in the terms and conditions, which the user was required to agree to before using the service.

Adware for Microsoft Windows

Even while Windows is far more sensitive than Mac, malicious software such as adware can still cause problems. It only takes one click on a malicious link or the installation of a malicious program for your computer to get infected.

You are confronted with advertisements at every turn, your usual homepage has vanished, and you are taken to websites that are unfamiliar to you. Keep reading to learn how to rid your Windows computer of adware and how to secure yourself with a virtual private network (VPN).

Adware for Apple's iOS

When most people think of adware, they picture software that secretly makes its way onto their computers without their knowledge. On the other hand, adware is growing more and more widespread on mobile devices these days. After all, nearly everyone has one, which makes them an appealing target for people who commit crimes.

Apple has also included robust anti-adware safeguards for its iPhone and iPad products. However, crooks are becoming more intelligent and still discover ways to breach iOS security. You may be tricked into accepting terms and conditions on a malicious website, coerced into downloading the incorrect software, or have your Apple ID hacked, for instance.

The Android version of adware

There are a lot of trustworthy apps on Google Play, but there are also an increasing number of apps that have adware embedded in them. After installing these applications, you will be bombarded with unwelcome alerts and advertisements on a continuous basis. When you download apps from a location other than Google Play, there is a much increased risk that such apps may be tainted with adware. This enables the creator of the free software to continue to earn money for their work.

What is the most effective method for removing adware?

Adware has been installed on your device despite the fact that you have been so vigilant. How exactly can you get rid of this advertisement once more? There is a wide variety of adware cleaners available, both commercial and free, that may remove unwanted advertisements from your personal computer, mobile device, or tablet.

The free versions go a long way already, but if you are prepared to pay an annual charge, you receive even more security choices than you would otherwise have.

Adware removal software that costs money typically also comes in a (temporarily) free trial edition, which allows users to test out the software before purchasing it. Here is a rundown of some of the most effective adware cleaners available to you.

McAfee Total protection

  • Available for Apple Macintosh computers, Microsoft Windows, Android, and iOS.
  • Prices start at €29.95 per year with a free trial period of 30 days.
  • The product is simple to use, it guards against a variety of risks, and it contains a wide variety of functions.
  • Negative aspect: it will make your device run more slowly.
  • McAfee's comprehensive defense against spyware and adware

McAfee is an industry leader when it comes to protecting your devices and getting rid of harmful malware. This software will clean up your browser, remove adware from programs, and stop pop-up windows from appearing. In addition, the program can identify and eliminate malware, as well as block websites that appear to be malicious.

It is generally agreed that McAfee is among the best security software currently available. You won't have any trouble using the tool and configuring it to suit your requirements. In addition, McAfee provides other services such as a password manager, ad blocking, security against phishing, and a virtual private network (VPN).


  • Available for Apple Macintosh computers, Microsoft Windows, Android, and iOS.
  • Malware and spyware may both be identified and removed using the free version.
  • A paid version is available starting at €3.33 per month, with a free trial period of 14 days.
  • Pros: It performs a comprehensive scan, provides daily updates, and deletes several varieties of malware.
  • Con: the functionality is severely restricted.

Malwarebytes eliminates potential risks as soon as they are detected on your device thanks to the regular updates it receives. AdwCleaner was purchased by the corporation, and as a result, any apps that make unwanted changes to your web browser may now be removed.

The package is finished when additional functions like anti-phishing and a virtual private network (VPN) are included in the most costly membership plan. The free version of the program has several restrictions and does not provide protection in real time against malicious software or other forms of cybercrime. The alternatives to Malwarebytes include a cyber security solution that is more complete.


  • Available for Apple Macintosh computers, Microsoft Windows, Android, and iOS.
  • Starting at €29.95 for an annual membership.
  • The product is user-friendly, dependable, and packed with a ton of features.
  • A comprehensive bundle that includes all applications for a number of different devices comes at a rather high cost.

Kaspersky places its primary emphasis on the most vital aspects of cyber security, such as the prevention of access to harmful websites and the identification and elimination of potential dangers. It is a highly powerful tool, despite the fact that the number of services it provides is limited and that further services come at an increased cost.

When you have Kaspersky installed on your device, you may have peace of mind knowing that it is always secured against malicious software. In addition to that, it offers a clean, uncluttered user interface that is simple to operate. You also have the option of using additional tools, such as a password manager, parental controls, an adblocker, and a virtual private network (VPN), if you are ready to spend more money on the protection of your devices.


  • Free virus protection for Apple Macs, Microsoft Windows, and Android devices
  • Paid version starting at 29.99 Euros per year with a free trial period of 30 days.
  • User-friendliness and a straightforward UI are also pluses.
  • Cons: protection for iOS is only available in the most costly packages, as are extended options.

The straightforward tool provided by Bitdefender detects and eliminates everything that poses a risk to the integrity of your device as well as the information it contains. It protects against viruses, checks webpages, and does not display advertisements. That's only the basic functionality of the free version.

While it is scanning your device, Bitdefender checks to see that the speed of your system is consistent with what you are accustomed to. The premium edition outdoes many of its rivals in terms of the number and variety of functions it offers, including ransomware protection, a safe environment for online banking, and a USB scanner.

Avast Antivirus

  • Free protection against viruses and malware for macOS, Windows, Android, and iOS devices.
  • The paid version starts at €39.99 per year and includes a free trial period of 30 days.
  • Protection against malware and antivirus software.
  • Cons: Accusations of selling user data to other parties.

The extended free version of Avast is compatible with all of your devices and offers protection from malicious software and viruses. The tool provides enough defense without negatively impacting the operational efficiency of your systems.

You have a full toolbox at your disposal to secure your data, since it comes equipped with extra capabilities such as a firewall, email scan, and wifi inspection.

However, it should be brought to your attention that in the year 2020, Avast was accused of selling user data to third parties such as Google. In addition, while you are utilizing the application, you may see that Avast periodically solicits you to buy other products or services from the company.

Norton 360 Anti Adware

  • Available for Apple Macintosh computers, Microsoft Windows, Android, and iOS.
  • At an annual starting price of €14.99.
  • Protection against malware that is quite robust, a solid firewall, and extra security measures are all pluses.
  • Mac users are deprived of access to a number of functions.

On the current market, Norton is widely considered to be among the most effective and complete adware cleaners. It eliminates intrusive browser integrations and other sorts of adware in addition to blocking pop-up windows.

The software is always being updated, and it is capable of removing any kind of malware that currently exists thanks to its extensive malware database and its cutting-edge machine learning capabilities.

The real-time scanning and cleaning of files that are already on your device is provided by Norton, all without causing your device's performance to suffer. Additional features include a robust firewall, anti-phishing protection, a virtual private network (VPN), parental controls, a password manager, and surveillance of the dark web.

Adware can be removed in just a few simple steps

When a piece of adware has made its way into your computer or mobile device, the first thing you should do is get rid of it. Downloading one of the adware cleaners listed above is all that is required to do this. These not only prevent adware from entering your device, but they also identify and eliminate any adware that is already there. In addition, there are other actions that vary according to the operating system that you may do to delete adware.

Get rid of adware on Windows

It is recommended that you inspect a number of different parts of your Windows computer before attempting to delete any adware. First things first, you need to run a full system check on your computer and get rid of as much adware as you can. Downloading an adware remover or utilizing Microsoft Defender are two options for accomplishing this task.

  1. Navigate to the Update and Security section of your settings;
  2. To access Windows Security, select it from the menu.
  3. Windows' defenses against spyware and adware
  4. Then choose the protection against viruses and other threats;
  5. Select Microsoft Defender Offline scan from the list of available scan options in the Scan options menu.
  6. Choose the Now option;
  7. Your machine will be scanned for adware, and Windows will delete it automatically.
  8. After doing so, you will be able to ensure that there is not a potentially harmful software operating in the background:
  9. While using your keyboard, concurrently hit the Ctrl, Alt, and Delete keys
  10. Choose the Task Manager option;
  11. Conduct a search through the list to locate questionable programs, then pick them and click the Terminate button.

In addition, it is beneficial to verify whether programs have been installed that you are not familiar with and then uninstall those apps if they are found. You may accomplish this by selecting Apps from within the primary Settings application on your device.

Get rid of adware on your Mac

Adware may be quickly located and removed with the help of a number of different cleaners that are available for Mac users. However, you may also carry out these steps manually. First, make sure that your operating system has the most recent update, and then check to see if the adware has installed a phony administrator profile. If the latter is the case, take urgent action and delete it. After that, restart your personal computer.

After finishing the procedures in the previous section, you need to make sure that your Mac is not infected with adware that is not detected by the malware scanner that comes preinstalled on it. These applications can be located and deleted in the following manner:

  1. Go to the Applications folder in your Finder;
  2. Proceed to the Utilities menu and choose the Activity Monitor option;
  3. Examine each of the programs that are now active on your Mac;
  4. If you come across a program that is unfamiliar and potentially dangerous, double-click it and pick the Quit option;
  5. Check that your choice is correct.
  6. You may do the same thing with apps on your app list that have a potential to be malicious:
  7. Returning to your Finder, navigate to the Applications folder;
  8. Check out all of the applications you have installed. In particular, search for apps that have just been installed by sorting the list by the date the software was installed.
  9. Put any questionable programs in the recycle bin;
  10. Delete the apps forever by right-clicking on the Recycle Bin and selecting the Empty Bin option from the context menu that appears.

Get rid of the adware on iOS

The adware that might potentially harm your iPhone or iPad is often kept at bay. However, it is possible for this security to be evaded by using applications that are not officially developed by the company. Should malware still find its way onto your iOS device via this path, you will be able to delete it by following the steps that are outlined below:

  1. Launch your mobile device in the “safe mode” to make certain that infected applications are not actively functioning in the background.
  2. You may accomplish this by shutting off your phone and then turning it back on while simultaneously pressing and holding the power button and the home button. Proceed in this manner until the Apple logo appears on the screen.
  3. After that, you need to press and maintain pressure on the volume up button until the device powers up.
  4. You may get rid of unused applications by clicking and holding on them until the Remove button appears.
  5. You can get back to regular mode by restarting your device as you normally would.

Remove any Adware from your Android device

Free applications frequently display advertisements that the user does not wish to see. To get rid of them quickly and easily, you might consider upgrading to a premium version. On the other hand, if the entirety of your phone is infected with adware, you will need to take more extensive measures. To be more specific, it is strongly recommended that you delete the program in question. This is the proper way to accomplish it:

  1. Launch your smartphone in safe mode to make certain that infected applications are not working in the background of your device.
  2. To accomplish this, first press and hold the Start button, then move your finger to the Shutdown option and repeat the process.
  3. Select “Safe Mode” using the mouse.
  4. Adware on Android may be removed.
  5. To uninstall an app, navigate to the Settings menu, then click on the program's icon and select the Remove option.
  6. To exit safe mode and return to regular operation, restart your device in the usual manner

After you have completed this step, the next step is to check to see that none of the installed applications come bundled with any harmful software. You may accomplish this by activating the Play Protect feature. This safeguard analyzes programs obtained from the Google Play Store and verifies that newly installed apps and updates to previously installed apps do not compromise the safety of your mobile device. Activating Play Protect is a simple process:

  1. Launch the Google Play app;
  2. To access the menu, use the button located in the upper right corner;
  3. Play Protect can be selected from the menu.
  4. Navigate to the Settings menu on your device, then switch on the ‘Scan applications with Play Protect' option.

Adware should be removed from your browser.

You will very soon see this in your online browser if an adware infection has occurred on your mobile device, desktop computer, or tablet. As a result, you may also get rid of the adware on your browser by doing the following:

Remove any questionable add-ons from Safari by going to the Preferences menu and selecting the Extensions option. Delete your website data as well by going to the Privacy page and selecting the Manage Website Data option.

You may return Mozilla Firefox to its original settings by going to the Help menu on the Firefox menu bar. After that, navigate to Troubleshooting Information and select Refresh Firefox from the list of available options.

Chrome: If you want to get rid of task bars, extensions, and plug-ins, you may reset Google Chrome to its factory settings. To accomplish this, select Settings from the menu located in the upper right of the screen. After that, select Advanced, and then click the Reset and clear up button. After this, select the Reset Settings button to return all of the parameters to their initial, factory settings.

Adware Prevention: From AdBlockers to Virtual Private Networks

Treatment is not as effective as prevention. This is also true for spyware and adware. Protecting your device from adware is preferable than the alternative of having to remove it after it has been installed. Here are some suggestions to protect your computer against adware.

  1. Take precautions when using unfamiliar applications and websites.
  2. Make sure you minimize the risks associated with using your computer by paying attention to the following:
  3. Think carefully before downloading and installing new software from an unknown source. Especially considering the fact that this program is entirely free.
  4. You should always download from legitimate websites, never install software from an unknown source, and avoid clicking on links and advertisements that look dubious.
  5. Be vigilant when it comes to opening links and attachments in emails, and do so only if you are certain that the sender can be relied upon.
  6. Maintaining the most recent version of the program. Hackers frequently take advantage of security flaws found in obsolete software.
  7. Make sure that nothing is downloaded automatically, and that pop-up windows and redirection are prohibited by adjusting the settings on your online browser.

Protect your computer with anti-adware software

To supplement the security that is already present on your computer or mobile device, this post will introduce you to many adware cleaners that are both effective and comprehensive. Installing anti-adware software will both protect your devices from future adware infections and remove any adware that may already be there. Maintaining frequent checks and updates to the application are essential.

Put on ad blocking software

Adblockers are software that prevents advertisements and pop-up windows from appearing on websites. This not only spares you a great deal of annoyance, but it also eliminates the possibility of your clicking on an advertisement that would result in the installation of adware on your device. This post contains further reading regarding adblockers for your perusal.

Use a VPN to defend yourself from Adware

Even if you are extremely cautious and have eliminated all of the adware that was installed on your computer or phone, you will still be susceptible to the dangers that are posed by hackers. By using a virtual private network, or VPN, you may encrypt all of your internet data and conceal your IP address.

A virtual private network, or VPN, shields you from dangers posed by the internet and encrypts all of your sensitive information. In addition, many virtual private networks (VPNs) secure many devices all at once and frequently block websites that appear to be malicious.

Frequently asked questions

By definition, adware is any sort of software, either malicious or not, that displays advertising on a computer. The most frequent usage of the term adware, however, refers to unlawful software that displays deceptive advertisements, flashing pop-up windows, huge banners, and full-screen auto-play commercials within their web browser.

According to some experts, it's either an adware virus or a potentially unwanted program (PUP). Such applications are generally installed without the user's consent. Adware affects the user's browsing experience by displaying numerous pop-ups, banners, text link advertisements, and occasionally auto-playing video commercials.

A drive-by-download is a method cyber criminals employ to infect your computer with adware when you inadvertently visit a dangerous website. Adware may also be spread through software bundling.

Adware (or adware) is a term that refers to a variety of pop-up advertisements that appear on your computer or mobile device. Adware has the ability to become malevolent and damage your gadget by slowing it down, seizing control of your browser, and installing viruses and/or spyware.

The most popular reason for adware is to gather information about you in order to sell advertising space. When it's on a computer, it's known as adware; when it's on a mobile device, such as your smartphone or tablet, it's known as madware.

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