PPC \u00e8 l’abbreviazione di Pay Per Click, una delle pi\u00f9 recenti modalit\u00e0 di pagamento per la pubblicit\u00e0 sul web. Si tratta di una modalit\u00e0 di acquisto e pagamento della pubblicit\u00e0 online, che prevede che l’inserzionista paghi una tariffa unitaria in proporzione ai click, ovvero quando gli utenti cliccano effettivamente sul link o banner pubblicitario.<\/p>\n
Il servizio prevede l’acquisto di un credito di click che \u00e8 decrementato man mano che gli utenti cliccano sull\u2019inserzione. Il Pay Per Click \u00e8 un modo di acquistare pubblicit\u00e0, pagando in base ai click che gli utenti finali fanno sui vari banner.<\/p>\n
\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u3092\u6c7a\u5b9a\u3057\u3001\u6bce\u9031\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u76e3\u8996\u3057\u306a\u304c\u3089\u3001\u77e5\u540d\u5ea6\u3084\u8a2a\u554f\u8005\u6570\u306e\u5897\u52a0\u3001\u4f4d\u7f6e\u306e\u6539\u5584\u3001\u6210\u679c\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u4f01\u696d\u3084\u56e3\u4f53\u306b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
Il Pay Per Click ha l\u2019indubbio vantaggio della rapidit\u00e0 di inserimento e della relativa visibilit\u00e0, nonch\u00e9 il controllo diretto sui risultati, mediante la verifica delle visite. Ultimamente alcuni motori di ricerca, come Espotting, Godado e Ouverture, hanno adottato questa strategia, e si paga un tot per ogni click generato. Un altro lato positivo del Pay Per Click \u00e8 che il budget si programma prima e, se l\u2019operazione viene gestita in maniera corretta, non si hanno sorprese.\u00a0 Il costo varia generalmente in base all’argomento che viene trattato, a quanto \u00e8 cercato ed a quanto altri clienti sono disposti ad offrire per un click. Inoltre, vi \u00e8 la possibilit\u00e0 di utilizzare il servizio solo per i periodi in cui \u00e8 necessario.<\/p>\n
\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306f\u3001\u30ea\u30c3\u30c1\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30d1\u30d6\u30ea\u30b7\u30c6\u30a3\u30b5\u30a4\u30c8\u3067\u512a\u308c\u305f\u53ef\u8996\u6027\u3092\u5b9f\u73fe\u3057\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u65b0\u3057\u3044\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002\u307e\u305f\u3001Pay Per Click\u306e\u304a\u304b\u3052\u3067\u3001Web Analytics\u3068Web Tracking\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3084\u6295\u8cc7\u8cc7\u91d1\u306e\u56de\u53ce\u7387\uff08redditivit\uff09\u3092\u76f4\u63a5\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306f\u3001\u4e16\u754c\u7684\u306b\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u53cd\u9762\u3001\u60aa\u7528\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306eWeb\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4e0d\u6b63\u306b\u5229\u76ca\u3092\u5f97\u308b\u305f\u3081\u306b\u30a2\u30ca\u30a6\u30f3\u30b9\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3088\u3046\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u5236\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u4e3b\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30fc\u306b\u3088\u3063\u3066\u3001\u62e1\u5927\u3057\u3001\u6a5f\u80fd\u3057\u7d9a\u3051\u3001\u305d\u306e\u7d50\u679c\u3001\u53cd\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5c0e\u5165\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306f\u3001\u614e\u91cd\u306b\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306e\u30d1\u30d6\u30ea\u30b7\u30c6\u30a3\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u5e83\u544a\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u3092\u4e00\u5ea6\u306b\u6bd4\u8f03\u3059\u308b\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u3042\u308b\u5e83\u544a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u5e83\u544a\u306f\u3001\u30af\u30ea\u30c3\u30af\u6570\u306b\u5fdc\u3058\u3066\u8ab2\u91d1\u3055\u308c\u308b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u516c\u958b\u3055\u308c\u308b\u5f62\u5f0f\u3067\u3042\u308a\u3001\u4f8b\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002 \u30b9\u30ed\u30c3\u30c8<\/a>\u30b8\u30e3\u30c3\u30af\u30dd\u30c3\u30c8\u3001\u30eb\u30fc\u30ec\u30c3\u30c8\u3001\u30d6\u30e9\u30c3\u30af\u30b8\u30e3\u30c3\u30af\u3001\u30d0\u30ab\u30e9\u3001\u30d3\u30c7\u30aa\u30dd\u30fc\u30ab\u30fc\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ae\u30e3\u30f3\u30d6\u30eb\u306e\u6bd4\u8f03\u306b\u95a2\u9023\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u5358\u4fa1(CPC)\u306f\u3001\u5e83\u544a\u4e3b\u304c\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u3001\u81ea\u793e\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306b\u5fdc\u3058\u3066\u652f\u6255\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n Google AdWords\u306f\u3001Google\u306e\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u5e83\u544a\u3067\u3059\u3002Google Ad Words \u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u5e83\u544a\u3068\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3078\u306e\u5e83\u544a\u63b2\u8f09\u3060\u3051\u3067\u306a\u304f\u3001\u30c6\u30fc\u30de\u30b5\u30a4\u30c8\u3078\u306e\u5e83\u544a\u63b2\u8f09\u306b\u3082\u540c\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u56f0\u96e3\u306a\u3053\u3068\u3067\u3059\u3002\u65e5\u672c\u3067\u306f\u3001Ad Words \u306f Google \u3060\u3051\u3067\u306a\u304f\u3001Libero\u3001Virgilio\u3001Tiscali \u306a\u3069\u306e\u691c\u7d22\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3082\u30a2\u30ca\u30a6\u30f3\u30b9\u3092\u914d\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":" PPC\u3068\u306f\u3001Pay Per Click\u306e\u7565\u79f0\u3067\u3001Web\u4e0a\u3067\u306e\u30d1\u30d6\u30ea\u30b7\u30c6\u30a3\u6c7a\u6e08\u306e\u6700\u3082\u65b0\u3057\u3044\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u7372\u5f97\u3068\u652f\u6255\u3044\u306e\u65b9\u6cd5\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u306e\u30ea\u30f3\u30af\u3084\u30d0\u30ca\u30fc\u3092\u52b9\u679c\u7684\u306b\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u304c\u30af\u30ea\u30c3\u30af\u306b\u6bd4\u4f8b\u3057\u3066\u5358\u4fa1\u3092\u652f\u6255\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3059\u308b\u3054\u3068\u306b\u6e1b\u5c11\u3059\u308b\u30af\u30ea\u30c3\u30af\u6570\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306f\u3001\u6700\u7d42\u7684\u306b\u5229\u7528\u8005\u304c\u30d0\u30ca\u30fc\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30af\u30ea\u30c3\u30af\u6570\u3092\u57fa\u306b\u3001\u5e83\u544a\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u5236\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001[...]\u3092\u6301\u3063\u3066\u3044\u308b\u4f01\u696d\u3084\u56e3\u4f53\u306b\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>","protected":false},"author":3,"featured_media":11324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[20,17],"tags":[],"class_list":["post-11322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews","category-vpn"],"acf":[],"modified_by":"VA Account","_links":{"self":[{"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/posts\/11322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/comments?post=11322"}],"version-history":[{"count":1,"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/posts\/11322\/revisions"}],"predecessor-version":[{"id":11325,"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/posts\/11322\/revisions\/11325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/media\/11324"}],"wp:attachment":[{"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/media?parent=11322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/categories?post=11322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proxpn.com\/ja\/wp-json\/wp\/v2\/tags?post=11322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}